I know shockingly little about Hollywood or pop culture.
I don’t even have TV.
But as a local food entrepreneur, the movie Chef got me thinking. Weaved into a fun and yummy story are 10 important lessons that you as a local food startup can use to keep yourself and business on track.
Let’s find out what they are.
Continue reading 10 Lessons for Food Startups From the Movie ‘Chef’
There are two types of farmers: Those who love answering questions and those who don’t.
At farmer’s markets, customers flock to enthusiastic and chatty farmers and wait in line, even when prices are higher.
You’re not selling food, you’re selling the story that goes with it.
Why is this? And how to write food product descriptions your customers will love?
Let’s take a look.
Continue reading You Don’t Sell Food, You Sell a Story – Here’s How
We know that the best food is from local, small-scale farmers and out of our own gardens and food forests. But why do most of us still find ourselves regularly going to the supermarket?
I ask this question to friends, colleagues, farmers, students and people I meet every day.
Here is what I’ve found to be the top 10 excuses why we still haven’t kicked our supermarket addiction:
Continue reading Top 10 excuses why we’re still addicted to supermarkets